| Titre | Are you pushing the sausage? |
| Brief | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| Agence |
Robert/Boisen & Like-minded A/S
|
| Campagne |
Are you pushing the sausage?
|
| Annonceur |
The Danish Cancer Society & Trygfonden
|
| Marque |
Trygfonden Anti Alcohol Awareness
|
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac
|
| Synopsis | 9 out of 10 young people between the age of 20 to 25 have been pressured into drinking more than they wanted to by their friends. The campaign wanted to give young people a weapon in the fight against the peer pressure - without seeming too moralizing or as just another wagging finger from the grown ups.The solution became the campaign ’Are you pushing the sausage?’ – The first alcohol awareness campaign that doesn’t feature a single drop of alcohol. To open the eyes of the young people, every alcoholic substance - beer as well as shots - were swapped with sausages in all shapes and forms to highlight the absurdity of the Danish drinking culture. |
| Problème | The campaign is part of an ongoing effort on anti-alcohol awareness among Danish youth. |
| Type de média |
Digital
|
| Production Agency |
Gobsmack Productions
|
| Stratégie |
Kim Boisen
|
| Lead Creative |
Frederik Voetmann
|
| Lead Creative |
Niklas Hultquist
|
| Equipe créative |
Philip Bock
|
| Equipe créative |
Theis Kildetoft
|
| Social Media Team |
Alexander Faxø Faxø
|
| Social Media Team |
Victor Petri
|
| Directeur de création |
René Sohn Kammersgaard
|
| Directeur de clientèle |
Gitte Andersen
|
| Producteur exécutif |
Christina Erritzoe
|
| Réalisateur |
Nikolaj Lie Kaas
|
| Directeur de la photo |
Jasper Spanning
|
| Monteur |
Nicolaj Monberg
|
| Monteur |
Thorbjørn Münter
|
| Editorial Company / VFX Company |
Welcome Post
|
| Audio Engineer / Sound Designer |
Bjørn Vidø
|