| Titre | Migraine |
| Agence | Grey Group China |
| Campagne | Remedy - Zhaopin.com |
| Annonceur | Zhaopin.com |
| Marque | Zhaopin.com |
| Mise en ligne | Septembre 2004 |
| Produit | Online Recruitment |
| Secteur d'activité | Sites Internet (hors FAI) |
| Synopsis | Log in anytime, relief immediately! Relief migraine symptom caused by job hunting. Fast and effective. |
| Philosophie | The Zhaopin 'remedy' poster campaign is targeted towards job seekers, by offering them a fast and effective remedy to their stressful task. Zhaopin.com provides comprehensive online services and the largest selection of vacancies in all levels. The posters were used at road shows and in subway trains for captured white collar audiences. |
| Problème | As the dot.coms mushroomed in China, most traditional services follow on. Online recruitment agencies were everywhere and media was cluttered with their ads! How can Zhaopin.com stands out among this saturated market? |
| Type de média | Poster |
| Marché | Chine |
| Directeur de création | Patrick Png |
| Concepteur / rédacteur | Kaiyu Shen |
| Photographe | Lin Song |
| Directeur artistique | Michael Wong |
| Other | Chan Chou Wong |
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