| Titre | Guns ahead |
| Agence | Y&R Chicago |
| Campagne | Warning Signs |
| Annonceur | Stop Handgun Violence |
| Marque | Illinois Council Against Handgun Violence |
| Mise en ligne | Décembre 2013 |
| Secteur d'activité | Associations caritatives, fondations, volontariat |
| Synopsis | Stop Gun Violence at ICHV.org Over 1,000 people are gunned down in Illinois every year. Even more astonishing are the amount of children being killed by handguns. So we wanted to bring attention to the problem to Chicagoans in a way that they would see everyday on their commutes to and from work and school. Because the violence isn’t just happening in certain neighborhoods, it’s happening in every neighborhood. We used ordinary street signs near Chicago schools and parks and turned them into warning signs of local gun violence by placing simple stickers over the existing sign graphics. The hope was that by slightly changing a sign that most people probably ignore everyday, it would make them stop and think about what was going on around them. And then go to the site to see what they could do to help. |
| Type de média | Affichage |
| Directeur de création | Bob Winter |
| Directeur de création associé | Richard Fischer |
| Directeur de création associé | Evan Thompson |
| Directeur artistique | Richard Fischer |
| Concepteur / rédacteur | Evan Thompson |
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