MGM Resorts - "Universal Love 4"

McCann New York

McCann New York New York, Etats-Unis

4486

Titre	Universal Love 4
Agence	McCann New York
Campagne	Universal Love
Annonceur	MGM Resorts International
Marque	MGM Resorts
Date de première diffusion/publication	2018 / 4
Secteur d'activité	Hôtellerie, hébergement
Synopsis	Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible.
Type de média	Etude de cas
Longueur	353 seconds
Réalisateur	Lagan Sebert
Producteur exécutif	Sandra Sampayo
Producteur exécutif	Brandon Bloch
Distribution	Jenny O
Montage	Chris Franklin
Colorisation	Chris Ryan
Son	Rob Fielack
Tusk Music Production	Rob Kaplan
Producteur exécutif	Aaron Mercer