| Titre | Neighbours |
| Agence | Wunderman Thompson Singapore |
| Campagne | Neighbours |
| Annonceur | Housing & Development Board, Singapore |
| Marque | Housing & Development Board, Singapore |
| Date de première diffusion/publication | 2020 / 1 |
| Secteur d'activité | Immobilier |
| Slogan | Designed for Life. Not just for Living. |
| Synopsis | A black-naped oriole flies through the new Housing & Development Board eco-town in Singapore and introduces us to its neighbours. Through its cheeky and cheery view of its neighbours we can see how HDB's new estates are built in harmony with nature and enhance the quality of life for people from all walks of life. |
| Philosophie | We made a local bird – a Black Naped Oriole - the narrator and hero of our film. Through her tongue-in-cheek view of her neighbours (Singapore residents in the adjoining HDB estates), it showed not just that HDB estates are built in harmony with nature, but also how HDB’s planning and buildings have a positive impact on the lives of its residents. |
| Problème | Over the last 60 years HDB have put more than roofs over heads of residents. Their many public spaces and eco-planning are designed to enhance the quality of lives. We needed to highlight these facts which can often be overlooked by residents. |
| Résultat | Positive response in social media and brand affinity scores. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Bande son | Song Zu Singapore |
| Plus d'info | https://www.hdb.gov.sg/cs/designedforlife/home.html |
| CGI | MPC Shanghai |
| Responsable de la création | Farrokh Jal Madon |
| Directeur de création | Liyu Min Zie |
| Directeur de création | Aarti Nichlani |
| Concepteur / rédacteur | Aarti Nichlani |
| Concepteur / rédacteur | Farrokh Jal Madon |
| Directeur artistique | Liyu Min Zie |
| Directeur de la production audiovisuelle | Kimie Ong |
| Directeur de la production audiovisuelle | Gwee Wei Wei |
| Responsable de la stratégie | Malati Afridi |
| Client Services Director | Gaurav Lalwani |
| Directeur de clientèle | Fred Eng |
| Responsable de budget agence | Hazel Lim |
| Film Director | Ros Yusof |
| Directeur de la photo | Wutthirai Priyapakdeekul |
| Producteur, maison de production | Aundrea Bligh |
| Producteur, maison de production | Billy Choo-Letts |
| Film Editor | Neo Rui Xin |
| Coloriste | Ben Conkey |
| Coloriste | Taejeong Kim |
| Post-production Producer | Charmaine Wong |
| Online Artist | Joni Raso |
| Directeur de création musicale | Gerard Fitzgerald |
| Compositeur de musique | Gerard Fitzgerald |
| Producteur musical | Donny Pereira |
| Sound Engineer | Damian Waddell |
| Musique | Song Zu Singapore |
| Film Production Company/Photographer | The Prosecution Film Company |
| Post production | VHQ Singapore |
| CGI Executive Producer | Jamie Loudon |
| VFX Director | Barry Graves |
| VFX Producer | Pooja Pandya |
| Responsable client | Florence Keh |
| Responsable client | Joyce Ng |
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