| Titre | Marylin |
| Agence | TBWA\Singapore |
| Campagne | Magnum Photos Fund Campaign |
| Annonceur | Magnum Photos |
| Marque | Magnum Photos Fund |
| Date de première diffusion/publication | 2016 |
| Secteur d'activité | Appareils photo et caméras |
| Philosophie | BackgroundFounded in 1947 by Robert Capa, David ‘Chim’ Seymour, George Rodger and Henri Cartier-Bresson, Magnum is the world’s most prestigious photography agency. Since its inception, Magnum photographers have documented turmoil across the world with independence and humanity. BriefMagnum is seeking to preserve and pass on its heritage to a wider audience through a unique documentary and artistic collection. Our brief was to help raise awareness and funds for the creation of La Fondation Magnum in Paris, where the Magnum collection will be maintained. SolutionOur idea was use the photographer’s own words to paint a picture of the moment three famous Magnum photographs were taken. We did not have access to the photographers themselves as two have died. However, through a combination of actors, multi-layered music, special effects and sound design, we were able to re-create what it was like to be there when each photograph was taken. Our audience can hear what was going through each photographer’s mind. And feel what they felt the moment history was made. These are the decisive moments that will be preserved forever with the creation of La Fondation Magnum. |
| Type de média | Digital |
| Longueur | |
| Plus d'info | www.magnumphotos.fund. |
| Directeur de la création | Gary Steele |
| Concepteur / rédacteur | John Sheterline |
| Maison de production | SixToes.TV |
| Producteur exécutif | Haydn Evans |
| Producteur | Sariyanti Sannie |
| Réalisateur | Nick Wright |
| Photographe | Eve Arnold |
Plus de réalisations
VOIR TOUSThe Greenprint (Board)
- MARQUE:
- Volkswagen
- AGENCE:
- DDB Group Aotearoa
Fax-4-Kiwiburger (Board)
- MARQUE:
- McDonald's
- AGENCE:
- DDB Group Aotearoa
We Believe
- MARQUE:
- Steinlager
- AGENCE:
- DDB Group Aotearoa
The Rail Ritual (Board)
- MARQUE:
- Kiwirail
- AGENCE:
- DDB Group Aotearoa
McNuggets
- MARQUE:
- McDonald's
- AGENCE:
- DDB Group Aotearoa
Fries
- MARQUE:
- McDonald's
- AGENCE:
- DDB Group Aotearoa
Cheeseburger
- MARQUE:
- McDonald's
- AGENCE:
- DDB Group Aotearoa
Filet-O-Fish
- MARQUE:
- McDonald's
- AGENCE:
- DDB Group Aotearoa
Big Mac
- MARQUE:
- McDonald's
- AGENCE:
- DDB Group Aotearoa