| Titre | Fresco |
| Agence | 180 Amsterdam |
| Campagne | adidas +10 |
| Annonceur | adidas |
| Marque | adidas |
| Mise en ligne | Avril 2007 |
| Secteur d'activité | Vêtements de sport |
| Synopsis | SUMMARY Every four years, rivalry between sports brands intensifies as each brand attempts to leverage the FIFA World Cup and its audience of billions. With the tournament in adidas homeland of Germany, 2006 was going to be the most competitive World Cup to date. However, with their +10 campaign, adidas succeeded in capturing the real values of football and exceeded their communications and commercial objectives to become the undisputed brand winner of the World Cup. |
| Type de média | Affichage |
| Marché | Allemagne |
| Directeur de création | Kurt-Georg Dieckert |
| Directeur de création | Stefan Schmidt |
| Directeur artistique | Boris Schwiedrzik |
| Concepteur / rédacteur | Helge Blöck |
| Responsable de budget agence | Falk Lungwitz |
| Responsable de budget agence | Bela Ziemann |
| Illustrateur | Felix Reidenbach |
| Acheteur d'art | Martina Kersten |
| Producteur, agence | Katrin Dettmann |
| Maison de production | Methodik Management |
| Chef de projet | Sirkka Köster |
| Planneur stratégique | Moritz Kiechle |
| Media Agency | Carat |
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