| Titre | Fire Marks |
| Agence | Moma Propaganda |
| Campagne | Fire Marks |
| Annonceur | Daimler AG |
| Marque | Mercedes Benz |
| Date de première diffusion/publication | 2018 / 5 |
| Secteur d'activité | Secteur automobile |
| Philosophie | In Brazil, all vehicles leave the assembly line stamped with a large identification number, and our idea was to stop putting numbers on the busses and instead give names to these vehicles. Specifically, the names of people who were injured or killed in attacks of this nature. Every year, hundreds of buses are targets of arson in Brazil. The purpose of such vandalism is to draw awareness and attention to a protest or grievance. However, such a practice results in serious consequences for innocent people who have nothing to do with the issue. The names and stories of drivers and passengers who are hurt or even killed in such incidents are often forgotten by society and they end up becoming just a statistic or number. For example, take the case of bus driver Jefferson Alves da Silva, who suffered burns to part of his body as he heroically saved a handicapper passenger from flames. |
| Type de média | Digital |
| Longueur | |
| Directeur de création | Rodolfo Sampaio |
| Directeur artistique | Guilherme Martins |
| Directeur artistique | Bruno Campanelli |
| Concepteur / rédacteur | Rafael de Miranda |
| Production | PBA Cinema |
| Director | Santi Dulce |
| Photographer | Nixon Freire |
| client | Walter Barbosa |
| Client | Curt Axthelm |
| Client | Jucimara Miotto |
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