Grey Goose Vodka - "The Gift"

Publicis Sapient

Publicis Sapient Boston, Etats-Unis

10775

Marque: Grey Goose Vodka
Pays: Etats-Unis

Annonceur: Bacardi

Titre	The Gift
Agence	Publicis Sapient
Campagne	The Gift
Annonceur	Bacardi
Marque	Grey Goose Vodka
Date de première diffusion/publication	2014 / 11
Secteur d'activité	Whisky, gin, vodka...
Synopsis	As a central theme of their recently-launched global advertising campaign, Fly Beyond, Grey Goose celebrates the spirit of people who achieve the extraordinary—inspired by company founder Francois Thibault, who went against the grain to develop a super-premium vodka in Cognac, France. So as Grey Goose prepared to launch a special new holiday gift box, we crafted a campaign that celebrates those who defy expectations—tapping into the natural desire during the holidays to recognize the people in our lives who have done something exceptional. This new gift box is the focus of our spot, framed as “The gift for those who Fly Beyond” and displayed in the modern, luxurious setting where it might be enjoyed among friends—set against the classic Eartha Kitt track, C’est Si Bon. The spot was produced in partnership with renowned tabletop director Irv Blitz, including the development of a custom animation that brings the iconic Grey Goose bottle to life as a tribute to their Fly Beyond story. As a centerpiece of the integrated campaign—which included two broadcast television spots (:30 and :15), multiple print pieces, digital placements and social amplification through a series entitled 12 Days of Cocktails—“The Gift” creates a holiday context for Grey Goose and gives consumers a new way to recognize the extraordinary people in their lives.
Type de média	Télévision
Longueur	31 seconds
Directeur de la création	Robert Kleman
Directeur de la création	Matthew Atkatz
Directeur de création	James Allen
Directeur de création	Andrew Goldstein
Designer	David Iglesias
Producteur	Monica Alameda
Senior Account Director	Cherie Koster
Chef de groupe	Spencer Holmes
Chef de groupe	Elaine Zhu
Maison de production	Morton Jankel Zander (MJZ)
Post production	Cut and Run NY
VP, Brand Marketing Director, Grey Goose Vodka	Lyle Tick
Brand Manager, Grey Goose Vodka	Chris Lyn-Sue