| Titre | Ultra Power Saving Mode |
| Agence | Cheil |
| Campagne | My life powered by Samsung Galaxy S5 |
| Annonceur | Samsung |
| Marque | Samsung |
| Date de première diffusion/publication | 2014 / 4 |
| Produit | Galaxy S5 |
| Secteur d'activité | Téléphones mobiles & tablettes |
| Slogan | My life powered by Samsung Galaxy S5 |
| Philosophie | The latest Samsung Galaxy S5 campaign gets the right perspective in this context, by focusing on Samsung’s commitment to empower consumers. From the very beginning when Samsung and its 40-year-old marketing partner, Cheil Worldwide, started brainstorming for the campaign, they agreed to re-define what is innovation; it is no longer just about technology, but a means to keep moving people forward and bring changes in their lives; it is something that takes people’s powers to the next level, to maximize their potential; and it is meant to be an everyday way to improve daily life. Thus, the new Samsung Galaxy S5 campaign begins with people.The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Wain Choi |
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