Marketing Platform Ideas, Consulting, Creative Direction, Writing at Bernstein-Rein Advertising

Kansas City, Etats-Unis

Honda - "Loves a Honda"

Marque: Honda
Pays: Etats-Unis

RPA

RPA Santa Monica, Etats-Unis

5284

Titre	Loves a Honda
Agence	RPA
Campagne	Loves a Honda
Annonceur	Honda Motor Co., Ltd.
Marque	Honda
Date de première diffusion/publication	2009 / 11
Secteur d'activité	Voitures haut de gamme
Synopsis	Hondas Brand advertising campaign simply demonstrates Everybody Knows Somebody Who Loves a Honda across digital, TV, in-theater and print. This campaign shows the unique bond between people, Hondas and other people in a simple, iconic and human way. The first installment of the Honda Brand campaign began in August when Honda launched its official Facebook page (www.facebook.com/honda) with a social-experiment application to recruit Honda fans to show how everyone knows someone who loves a Honda. Three early participants in the Facebook social-experiment were cast to appear in the new Honda Brand spots. All others featured in the spots are actual Honda owners and were selected through real-people casting in New York, N.Y.; Boulder, Colo.; and Charleston, S.C., where the spots were filmed.
Type de média	Télévision & Cinéma
Longueur	15 seconds
Marché	Etats-Unis
Directeur de la création	David Smith
Directeur de création	Joe Baratelli
Directeur de création	Pat Mendelson
Directeur artistique	Hobart Birmingham
Producteur exécutif	Gary Paticoff
Maison de production	@radical.media
Réalisateur	Lenard Dorfman
Montage	Arcade Edit
Monteur	Paul Martinez
Sociéte de création sonore	Elias Arts