Marketing Platform Ideas, Consulting, Creative Direction, Writing
at
Bernstein-Rein Advertising
Kansas City, Etats-Unis
| Titre | Autoboatome |
| Agence | RPA |
| Campagne | University of Farmers |
| Annonceur | Farmers Insurance |
| Marque | Farmers Insurance |
| Date de première diffusion/publication | 2010 / 10 |
| Secteur d'activité | Assurances, mutuelles |
| Synopsis | Farmers Insurance launched the University of Farmers campaign to creatively position and differentiate the company by its core strength: Farmers agents are the best agents in the insurance category. The campaign focuses on the in-depth training agents receive at the actual University of Farmers in Agoura Hills, Calif., rated the No. 1 training program in the insurance category. Spectacular scenarios, both on TV and online at www.universityoffarmers.com, reveal a simple truth—a well-educated insurance agent will get you the best insurance policy for your needs and more than likely save you money in the process. The character who ties all the creative together is esteemed Professor Nathaniel Burke. Tough but fair, loveable yet gruff, he is played by well-known character actor J.K. Simmons. The spot, "Autoboatome," shows a wave runner is caught on fire in a tree. Agents are quizzed and challenged by Professor Burke. |
| Type de média | Télévision |
| Maison de production | Moxie Pictures LDN |
| Maison de production | Jonathan Elias |
| Maison de production | Elias Arts |
| Effets spéciaux | The Mill NY |
| Télécinéma | Company 3 |
| Monteur | Haines Hall |
| Montage | Spot Welders |
| Chef décorateur | Ken Averill |
| Producteur exécutif | Lizzie Schwartz |
| Directeur de la photo | Russell Carpenter |
| Réalisateur | Martin Granger |
| Producteur, agence | Selena Pizarro |
| Directeur de la production audiovisuelle | Gary Paticoff |
| Directeur de création associé | Tom Hamling |
| Directeur de création associé | Laura Hauseman |
| Directeur de création groupe | Pat Mendelson |
| Responsable de la création | David Smith |
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