Hovis - "Childhood"

adam&eveDDB

adam&eveDDB London, Royaume-Uni

7566

Marque: Hovis
Pays: Royaume-Uni

Annonceur: Rank Hovis McDougall Limited

Titre	Childhood
Agence	adam&eveDDB
Campagne	Childhood
Annonceur	Rank Hovis McDougall Limited
Marque	Hovis
Date de première diffusion/publication	2006 / 1
Secteur d'activité	Biscuits, pain, biscottes
Slogan	Hovis is for life
Synopsis	The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
Philosophie	“We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
Problème	Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
Type de média	Télévision
Longueur	40 seconds
Marché	Royaume-Uni
Concepteur / rédacteur	Dylan Harrison
Directeur artistique	Feargal Ballance
Producteur, agence	Richard Chambers
Directeur de clientèle	Paul Billingsley
Planneur	Vicky Holgate
Directeur de la publicité	Brendan Rice
Maison de production	hla
Réalisateur	Simon Rattigan
Caméraman	Bob Pendar-Hughes
Chef éclairagiste	Bob Pendar-Hughes
Monteur	Bruce Townend
Montage	The Quarry
Media Planner	Michelle Olivier
Audio Production Company	Morgan Van Dam