UN Women France / Sistafund - "InMySeat"

BETC Paris

BETC Paris Pantin, France

1411

Titre	InMySeat
Agence	BETC Paris
Campagne	InMySeat
Annonceur	United Nations Women
Marque	UN Women France / Sistafund
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Associations caritatives, fondations, volontariat
Synopsis	In 2023, 49% of the working population in France are women. But in the tech industry, they only represent 20% of employees. The reason? The lack of visibility of female role models. These models do exist, but they are hard to find. Especially on LinkedIn, the tech industry's favorite platform.UN Women France and Sistafund, gave women in tech the visibility they deserve to inspire the next generation, by organizing the biggest LinkedIn profiles hijack ever made : InMySeat. The most followed French executives on Linkedin, swapped their profiles with inspiring women in tech to highlight their careers and achievements.
Type de média	Digital
Brand Manager	Tatiana Jama
Agency Manager	Mercedes Erra
Agency Manager	Catherine EMPRIN
Agency Manager	Emmanuelle DE-MONTESSON
Agency Manager	SYLVIE GEIGER
Agency Manager	Jeanne Libfeld
Agency Manager	Pierrick Jegou
Agency Manager	Laetitia Bernard
Responsable de la création	Stéphane Xiberras
Directeur de la création	Antoinette Beatson
Directeur de création	Matthieu Bouilhot
Directeur artistique	Marie Glotin
Concepteur / rédacteur	Gilliane Hellstern
Planneur	Claire Bayet
Trafic	Anais Grelet
Producteur	Fanny Perier
Brand Manager	Céline Mas
Brand Manager	Catherine Reichert
Brand Manager	Amélie Cabon
Illustrateur	Macrine Bateman
Motion	Laurent Ferry