Titre | Burglar |
Agence | Y&R London |
Campagne | Police and Crime Commission Campaign |
Annonceur | Police & Crime Commission |
Marque | Police & Crime Commission |
Date de première diffusion/publication | 2012 / 10 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Philosophie | The creative idea holds a mirror up to society and by using a CCTV mechanic showing ‘real life’ crime scenarios invites the public to vote for their local Police and Crime Commissioner and to help make a change to how crime is dealt with in their community. |
Problème | The campaign aims to create awareness of the elections occurring to appoint local Police and Crime Commissioner happening on 15th November and crucially, encourage voter turnout |
Type de média | Presse & publications |
Directeur de la création | Mark Roalfe |
Directeur de création | Gethin Stout |
Equipe créative | Jamie-Philip Woodington |
Equipe créative | Richard Fox |
Photographe | Josh Cole |