Los Angeles LGBT Center - "What's Love Part 1"

RPA

RPA Santa Monica, Etats-Unis

Awards

4223

Cette création fait partie de la Collection Act Responsible

Marque: Los Angeles LGBT Center
Pays: Etats-Unis

Annonceur: Los Angeles LGBT Center

Titre	What's Love Part 1
Agence	RPA
Campagne	What's Love
Annonceur	Los Angeles LGBT Center
Marque	Los Angeles LGBT Center
Date de première diffusion/publication	2019 / 10
Secteur d'activité	Lutte contre l'exclusion et la discrimination
Synopsis	The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11).Recent research shows that LGBT youth from highly rejecting families are more than eight times as likely to try to take their own lives.* Parents who needed to hear our message were those struggling to accept their teen’s coming out.With 16+ million views in its first week online, “What’s Love?” showed that a parent’s reaction (whether that reaction is positive or negative) is at the heart of their teen’s Coming Out story. The video increased backlinks to the Center’s website by 156% (highest in the Center’s 50-year history), and helped families get the support they needed.*Research by the Family Acceptance Project at San Francisco State University
Type de média	Télévision
Longueur	70 seconds
Maison de production	Station Film
EVP	Joe Baratelli
Responsable de la création	Joe Baratelli
SVP	Jason Sperling
Creative Development	Jason Sperling
Directeur de création	Krystle Mullin
Directeur de création	Ariel Shukert
SVP	Isadora Chesler
Director of Video Production	Isadora Chesler
Associate Digital Producer	Curliano Wynt
Vice President (VP)	Maria Del Homme
Director Business Affairs	Maria Del Homme
Business Affairs Manager	Bianca Villasenor
Chef de groupe	Tyler Brockington
Manager	Hanna Samad
Digital Strategy	Hanna Samad
Supervisor	Tyler Sweeney
Digital Strategy	Tyler Sweeney
Vice President (VP)	Britt McColl
Réalisateur	Britt McColl
Public Relations	Britt McColl