Above the Influence - "Who Controls You?"

Hill Holliday

Hill Holliday Boston, Etats-Unis

12870

Cette création fait partie de la Collection Act Responsible

Marque: Above the Influence
Pays: Etats-Unis

Annonceur: Partnership for a Drug-Free America

Titre	Who Controls You?
Agence	Hill Holliday
Campagne	Who Controls You?
Annonceur	Partnership for a Drug-Free America
Marque	Above the Influence
Date de première diffusion/publication	2015 / 11
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	Hill Holiday and WAX editor Christopher Huth team up with Sonic Union mix engineer David Papa to literally force the hands of teens into making questionable decisions in the impactful new :30 spot “Who Controls You” for Above the Influence, a program of the non-profit Partnership for Drug-Free Kids. The spot, directed by Vine famer Maris Jones, features teenagers in a variety of potentially precarious situations, with a hand reaching in from off-screen to compel them to go against their own better judgment and influence their decisions. A girl has her sandwich pushed away from her as she reads a fashion magazine emblazoned with underweight bikini-clad models, another girl plucks a bottle of prescription medication from the bathroom cabinet while a friend looks on eagerly, two smitten teenage boys are pushed to break affection and are scurried to different sides of the couch, and a girl is driven to become the ringleader of her group of cackling friends to bully a nearby loner. In the final vignette, a boy continues to reject a red cup continuously pushed his way, deliberately placing it out of his eyesight, followed by the voiceover, “If you’re not in control, then who is?”
Type de média	Télévision
Longueur	30 seconds
Montage	WAX
Post-Production audio	Sonic Union
Responsable de la création	Lance Jensen
Directeur de création groupe	Kevin Daley
Directeur de création	Rick McHugh
Concepteur / rédacteur	Amanda Roberts
Directeur artistique	Alyssa Fishman
Producteur, agence	Colin Sweeney
Producteur, agence	Bryan Sweeney
Responsable de budget agence	Jeff Nowak
Responsable de budget agence	Kelly Sullivan
Chef de projet	Julie Heger
Planner (Strategy Director)	Ross Cidlowski
Maison de production	Adolescent
Producteur exécutif	Hope Farley
Réalisateur	Maris Jones
Cinématographie	Ramaa Mosley
Producteur délégué	Tara Saxson
Monteur	Christopher Huth
Assistant Monteur	Jean Taylor
Managing Partner/EP	Toni Lipari
Post production	Evan Meeker
Coloriste	Stephen Picano
Mix Engineer	David Papa
Studio Director	Justine Cortale