| Titre | Lovers |
| Agence | GSD&M |
| Campagne | Anti-smoking - National Alliance for Tobacco Cessation |
| Annonceur | American Legacy Foundation |
| Marque | National Alliance for Tobacco Cessation |
| Mise en ligne | Septembre 2008 |
| Produit | BecomeAnEx.org |
| Secteur d'activité | Lutte contre la drogue, l'alcool, le tabac |
| Synopsis | The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes. |
| Philosophie | Once users have learned about triggers, theyre encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers. |
| Problème | The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dudes brain and watch as triggers take over his life. |
| Type de média | Publicité sur Internet |
| Marché | Etats-Unis |
| Plus d'info | www.relearntriggertown.com |
| Directeur de la création | Mark Taylor |
| Directeur de création groupe | John Trahar |
| Directeur de création groupe | Luke Sullivan |
| Concepteur / rédacteur | Stephen Land |
| Directeur artistique | Cheyenne Gallion |
| Producteur, agence | Shannon Swenson |
| Illustration | Ordinary Kids |
| Animation | Homero Cavazos |
| Illustrateur | Ferris Plock |
| Programmeur | Homero Cavazos |
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