Accomplice Media directing team Sherpas Cinema collaborated with The Richards Group and Jeep on a new campaign launching the 2015 Jeep Renegade across North America.For the campaign’s 60-second launch spot, Sherpas Cinemas’ Eric Crosland captured the epic adventure of a band traveling America in search of musical stardom. Featuring Brooklyn indie rockers X Ambassadors and their original song Renegades, the spot debuted on the iHeartRadio Music Awards show.
Philosophie
The campaign targets younger car buyers, driven by a spirit of adventure.
Problème
“We wanted to delve into the mindset of a particular segment of millennials in a way that is authentic and credible,” explains The Richards Group Executive Producer Paul Nelson. “The Sherpas team was perfect to shoot this because they belong to that target market. We thought they could bring something special to the table.”
Résultat
Acclaimed for their ability to capture action sports and big visuals, Sherpas Cinema demonstrates their skill as storytellers and lifestyle performances in crafting a charismatic portrait of the band. “We show the daily grind of a band trying to make it in a very tough business,” Crosland says. “We follow them on tour. We see them playing a smaller venue, then a larger club and finally arriving at a concert hall where their name is on the marquee.”