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Mark Figliulo
Mark Figliulo
Founder and Creative Chairman at FIG
New York, Etats-Unis
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TitreCanvas
Agence
Campagne Canvas
Annonceur Spotify
Marque Spotify for Artists
Date de première diffusion/publication 2019
Secteur d'activité Sites de loisirs & divertissements
Philosophie The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone.
Type de média Etude de cas
Longueur
Product Marketing Creator
Head of Creator Product Marketing
Music Marketing Manager Experiential
Founder
Responsable de la création
Chief Content Officer Partner
CEO Partner
CSO Partner
Strategy Lead
Directeur de création
Directeur de création
Directeur de création
Design Director
Producteur exécutif
Producteur exécutif
Associate Producer
Studios Producer
Director of Integrated Business Affairs
Business Affairs Manager
Executive Director of Client Service
Group Account Director
Chef de groupe
Group Project Manager
Directeur de la création
Lead Producer
Creative technologist
Designer
Designer

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