| Titre | The BVG Hempticket – Come home, calm down. |
| Agence | Jung von Matt AG |
| Campagne | The BVG Hempticket |
| Annonceur | Berliner Verkehrsbetriebe (BVG) |
| Marque | Berliner Verkehrsbetriebe (BVG) |
| Date de première diffusion/publication | 2021 |
| Secteur d'activité | Transports en commun |
| Synopsis | In a bustling city like Berlin the run-up to Christmas has always been a nerve-wrecking experience. We the BVG, Berlin’s public transport company, wanted to reduce stress and make driving home for Christmas relaxing again.But how to achieve this in a time everyone is fu***d up about everything?With the calming effect of cannabis. And the world’s first ticket that lets you simply swallow your anger.The hemp ticket – a daily ticket made of edible paper, drizzled with cannabis oil, that could be eaten after a stressful day.Within hours it was literally on everyone's lips. With a reach of over 860 million contacts and an advertising equivalent of 13.7 million euros, we were the talk of the town around the globe. Social media went crazy and in Berlin even already invalid tickets were sold online for more than five times their original price after the promotion. |
| Type de média | Etude de cas |
| Longueur | |
| Maison de production | Tony Petersen Film GmbH |
| Post production | DELI Creative Collective |
| Sound / Music | Not A Machine Hamburg |
| Managing Director Creative | Dörte Spengler-Ahrens |
| Directeur de création | Michael Wilde |
| Concepteur / rédacteur | Oscar Engelhardt |
| Directeur artistique | Jonas Lenger |
| Chef de projet | Florencia Uthoff |
| Chef de projet | Friederike Speetzen |
| Client Services Director | Annette Krebs |
| Directeur Général | Stephan Giest |
| Producteur, agence | Dennis Wendt |
| Producteur, agence | Jonathan Meister |
| Producteur, agence | Florian Kaspereit |
| Producteur | Børge Heesemann |
| Directeur de la photo | Frederik Jacobi |
| Réalisateur | Bastian Glaessner |
| Assistant de Production | Martin Kullhawy |
| Assistant de Production | Helena Florenz |
| Compositeur de musique | Fabian Reifarth |
| Compositeur de musique | Ralf Denker |
| DOP Assistant | Daniel Merget |
| Directeur de la production | Guido Fischer |
| Post-production Supervisor | Heike Wurch |
| Monteur | Alex Kutka |
| Coloriste | Mike Bothe |
| 3D Artist | Sebastian Bunzel |
| Producteur musical | Leon Waterkamp |
| Sound Designer | Phil Mönch |
| Styling | Stefanie Fuge |
| Hair and Makeup | Ara Decker |
| Responsable de la publicité (annonceur) | Christine Wohlburg |
| Responsable de la publicité (annonceur) | Frank Büch |
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