Managing Director, Global Chief Client Officer & Partner
at
GUT
São Paulo, Brésil
| Titre | Gift to São Paulo |
| Agence | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Campagne | Reusing Resources |
| Annonceur | SOS Atlantic Forest Foundation |
| Marque | SOS Atlantic Forest Foundation |
| Mise en ligne | Février 2013 |
| Secteur d'activité | Environnement & Ecologie |
| Slogan | This is our gift to São Paulo. |
| Philosophie | SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. |
| Type de média | Marketing Direct |
| Longueur | |
| Directeur de création | Fábio Fernandes |
| Directeur de création | Theo Rocha |
| Art Supervisor | João Linneu |
| Concepteur / rédacteur | Thiago Espeche |
| Directeur artistique | Rodrigo Adam |
| Infographiste | Jomar Farias |
| Infographiste | André Fasanella |
| Chef de groupe | Marcello Penna |
| Chef de groupe | Carmen Rodriguez |
| Chef de groupe | Rafael Franceschini |
| Planneur | José Porto |
| Planneur | Monica Bauer |
| Planneur Media | Lica Bueno |
| Planneur Media | Adriana Roza |
| Responsable de la publicité (annonceur) | Marcia Hirota |
| Responsable de la publicité (annonceur) | Afra Balazina |
| Production | Satélite |
| Voix-off | Christine Behm |
| Directeur de la publicité | Luiz Marinho |
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