| Titre | Get the price promise that really stacks up |
| Agence | St. Luke’s Communications |
| Campagne | Ocado Price Promise |
| Annonceur | Ocado |
| Marque | Ocado.com |
| Date de première diffusion/publication | 2024 / 1 |
| Secteur d'activité | Vente en ligne, e-commerce |
| Philosophie | Ocado, the world’s largest dedicated online grocery retailer, is focusing on its Ocado Price Promise value proposition in a New Year ad campaign created by the independent creative agency St Luke’s. The initiative, breaking on television today, introduces a new Ocado Price Promise strapline, “Get the price promise that really stacks up”, highlighting its offering compared to other grocery retailers. Building on the original Ocado Price Promise creative, introduced by St Luke’s in May 2023, the voiceover for the 30-second film begins: “Most supermarket price promises only include hundreds of products. How about a price promise that covers more than the basics and also includes your favourite brands?” It goes on to highlight that the Ocado Price Promise checks the prices on over 10,000 products on Tesco.com – including Clubcard prices – ending with the new strapline: “Get the price promise that really stacks up.” St Luke’s has also created a series of new social, digital and OOH executions to support Ocado Price Promise, which draw on the device of cascading discount price roundels featured in the TV campaign. In one, we see an Ocado driver showing his commitment as he delivers 10,000 products in an endless stack of totes. Another shows an abundance of roundels filling up multiple formats across London, including DOOH at major train stations. “Get the price promise that really stacks up” launches on TV and in the press today, with OOH appearing from 15 January. The campaign runs through to the end of March 2024 |
| Type de média | Télévision |
| Longueur | |
| Sociéte de création sonore | Jungle Studios |
| Responsable de la publicité (annonceur) | Sarah Emerson |
| Responsable de la publicité (annonceur) | Jim Butler |
| Responsable de la publicité (annonceur) | Ella Goring |
| Joint Chief Creative Officer | Al Young |
| Partenaire créatif | Julian Vizard |
| Head of Art | Pete Mould |
| Creative | Laura Stevens |
| Equipe créative | Danny Jones |
| Equipe créative | Jordan Morris |
| Producteur, agence | Bally Mahay |
| Head of Moving Image | Chloe London |
| Planner | Charlotte Walters |
| Business Director | Anastasia Terzeon |
| Senior Account Director | Claire Smith |
| Directeur de clientèle | Charlotte Crawley |
| Chef de groupe | Suzanne Stewart |
| Photographe | Andy Glass |
| CGI Designer | Rich Green |
| CGI Designer | Colin Cowlin |
| CGI Designer | Alex Murray |
| Réalisateur | Fatal Farm |
| Producteur | Harry Chambers |
| Producteur exécutif | Andy Eaton |
| Monteur | Martin Fickling |
| Post production | Agile studio |
| Directeur de la photo | Theo Garland |
| Chef décorateur | Sets Appeals |
| Stylist | Mekel Bailey |
| HMUA | Sogol Razi |
| Sound Designer | Ben Leeves |
| Color Grade Company | Black Kite Studios |
| Media planning/buying | Hearts & Science |
| Media planning/buying | Threepipe Communications Ltd |
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