| Titre | Chabal Le Duel |
| Agence |
Buzzman
|
| Campagne |
Chabal Le Duel - Orange
|
| Annonceur |
Orange
|
| Marque |
Orange
|
| Mise en ligne | Janvier 2009 |
| Produit |
OrangeFoot
|
| Secteur d'activité | Télécommunications
|
| Synopsis | A viral campaign starring rugby player Sebastien Chabal uses new technology. For the first time, a video implemented on a website can be controlled with a mobile phone. To promote OrangeFoot, the football broadcasting service of French Telco Orange allowed subscribers to watch French Football Championship games on OrangeTV, orange.fr and mobile phones. |
| Philosophie | After 2 weeks of the campaign, 1.5 million hits were recorded on the web site, most of which were unique visitors. Also, over 1 million callbacks were recorded with over 180,000 calls daily. The equivalent in TV space purchase is estimated at 1 million euros. |
| Problème | The challenge was to build a database of potential clients of email address and phone numbers. |
| Type de média |
Etude de cas
|
| Plus d'info | www.chabal-le-duel.com |
| Directeur de création |
Georges Mohammed-Chérif
|
| Executive Officer |
Anne-Cécile Ladegaillerie
|
| Directeur artistique |
Sébastien Partika
|
| Concepteur / rédacteur |
Edouard Olhagaray
|
| Costume Management |
Yasmina Abdelilah-Bauer
|
| Marketing & Sales Director |
Salomon Cohen
|
