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Georges Mohammed-Chérif
Georges Mohammed-Chérif
CEO at Buzzman
Paris, France
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TitreThe teacher
BriefHave you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average.
Agence
Campagne AVERAGE
Annonceur Boursorama
Marque BOURSORAMA BANK
Mise en ligneNovembre 2017
Secteur d'activité Banque, finance, droit et assurance
Synopsis The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations.
Type de média Télévision
Maison de production
Directeur de la création
Directeur Général
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
Directeur de clientèle
Directeur de clientèle
Chef de groupe
Chef de groupe
Stratégie/Planning
TV Producer / Art Buyer
TV Producer / Art Buyer
Réalisateur
Producteur
Post production

Personnes liées à cette réalisation

Créations associées

Awakening

Marque: BOURSORAMA BANK
Agences: Buzzman
Média: Télévision

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