| Titre | Gym 2 |
| Agence | Farm |
| Campagne | Sex and the City - Paramount |
| Annonceur | Paramount |
| Marque | Comedy Channel |
| Mise en ligne | Janvier 2002 |
| Produit | Sex and the City |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Synopsis | Two TV commercials have been produced. The first features two women in a gym, discussing threesomes and the possible reasoning behind them, whilst being overheard by a bloke, who is somewhat shocked by the conversation! Due to the content of the lead commercial (the ad is the first to be aired on TV featuring the word "lesbian" in the dialogue) the second commecial is a spoof of the first with dubbing tover the words so that it can run before the 9pm watershed. |
| Philosophie | Paramount has used Farm to produce the campaign, which is designed to create awareness of the fact that Paramount are now airing Sex and the City 5 nights a week. The campaign has been designed to create impact by encouraging people to "take a crash course in the opposite sex" by watching Sex and the City on Paramount. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Outsider |
| Partenaire créatif | Gary Robinson |
| Partenaire créatif | Owen Lee |
| Equipe créative | Nik Stewart |
| Equipe créative | Johnny Parker |
| Réalisateur | Alan Friel |
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