| Titre | Everyones Welcome |
| Agence | Accenture Song |
| Campagne | Everyone's Welcome |
| Annonceur | BBC |
| Marque | Cbeebies |
| Date de première diffusion/publication | 2017 / 6 |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Synopsis | Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Smuggler |
| Directeur de la création | Adam Kean |
| Directeur de la création | Dickie Connell |
| Concepteur / rédacteur | Rachel Holding |
| Directeur artistique | Dan Leppanen |
| Planneur | Claire Taylor |
| Producteur, agence | Ben Catford |
| Business Director | Charlotte Hodgson |
| Directeur de clientèle | Kate Fitzgerald |
| Responsable de budget agence | Sophie Coyne |
| Réalisateur | Josh Neale |
| Producteur, maison de production | Nick Fewtrell |
| Directeur de la production | Polly Leach |
| Directeur de la photo | David Proctor |
| Assistant Réalisateur | Simon Ashen |
| Monteur | Eve Ashwell |
| Effets spéciaux | Moving Picture Company |
| Effets spéciaux | Ryan Handcock |
| Coloriste | Richard Fearion |
| Sociéte de création sonore | Alex Wilson-Thame |
| Compositeur de musique | Mat Davidson |
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