David Rolfe
Head of Integrated Production at MJZ
New York, Etats-Unis
TitreProper Order
Agence
Campagne Proper Order
Annonceur CVS Caremark Corporation
Marque CVS
Date de première diffusion/publication 2018
Secteur d'activité Commerces de proximité, distribution spécialisée
Philosophie Script (English);Some things in the order proper need done to be;Such as prescriptions taking;But Americans up to fifty percent of properly take don’t;So easier labels to follow CVS Pharmacy made;By prescriptions taking in the order proper, work better they can;A message Pharmacy CVS from;Entry Summary;This spot ran only in the U.S. Native English speakers will instantly realize that the words of the script have been rearranged so that they feel jumbled, while still conveying a coherent message.?;Brief Explanation;To call attention to the fact that prescriptions are more effective when taken in the proper order, the announcer actually delivers the message using words that are OUT of order. The service being advertised is a prescription labeling system that helps people take their medication at the right times.
Type de média Radio
Longueur
Agency Account Team
Agency Account Team
Agency Account Team
Partnerships Director
Head of Partnerships
Partnerships Director
Global Chief Creative Officer
Responsable de la création
Directeur de la création
Directeur de création
Directeur de création
Director of Integrated Production
Sound Engineer
Music Prod Company
Producteur musical

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