| Titre | Saviola |
| Agence | 180 Amsterdam |
| Campagne | Impossible Field - adidas |
| Annonceur | adidas |
| Marque | adidas |
| Mise en ligne | Avril 2007 |
| Secteur d'activité | Vêtements de sport |
| Synopsis | SUMMARY In 2005, adidas launched a through-the-line campaign to reinforce its position as the #1 football brand. It captured the imagination of the football target through an epic impossible story in which adidas, its products, its players and the game are literally elevated to another level. As a result, the brand enhanced its #1 position, achieving significant gains in key tracking metrics, market share across all key European markets and effective media usage. |
| Type de média | Presse & publications |
| Marché | Europe |
| Acteur / vedette | David Beckham |
| Head of Planning | Andy Edwards |
| Directeur de création | Andy Fackrell |
| Directeur de création | Dean Maryon |
| Directeur artistique | Dean Maryon |
| Responsable de budget agence | Dan Gibson |
| Responsable de budget agence | Mark Schermers |
| Photographe | Tom van Heel |
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