Dettol - "Dettol 3"

McCann London

McCann London London, Royaume-Uni

2576

Titre	Dettol 3
Agence	McCann London
Campagne	Helping Protect What We Love Since 1933
Annonceur	Reckitt Benckiser
Marque	Dettol
Date de première diffusion/publication	2021 / 6
Secteur d'activité	Hygiène, soins & parapharmacie
Synopsis	the integrated campaign reveals a new documentary-style approach for Dettol. At its centre are three 60” brand films, showcasing authentic, real-life stories of determination and commitment to the things that matter. The films star Ben and Alex, bike-mad brothers from Nottingham; Yasmin, the empowered heroine of The Saltley Stallions Women’s Football Club; and Catlin Leigh, rising Lancastrian judo star.
Philosophie	Dettol’s new UK brand campaign encourages us to tap into the passions that make us truly happy - and protect what we love doing most.
Type de média	Affiche / Panneau grand format
Longueur	60 seconds
Maison de production	MindsEye
Son	Wave Studios
Réalisateur	MINDCASTLE
Post production	Absolute
Marketing Manager	Luca Tamagni
Brand Manager	Justyna Dadal
Brand Manager	Hattie Lanz
Maison de production	CRAFT
Producteur TV agence	Elin Tiberg
Directeur de création	Matt Crabtree
Equipe créative	Richard Holmes
Equipe créative	Simon Lotze
Directeur associé	Kate Modeland
Business Director	Naomi Beaumont
Global Strategy Director	Karen Crum
Planneur	Matilda Ruffle
Planneur	Ipeknaz Erel
Directeur de clientèle	Elena Kalogeropoulos
Responsable de budget agence	Sophie Grierson