| Titre | We Are Awake |
| Brief | It’s night-time in the city. But as the clock hands pass midnight and creep towards dawn, some people are still awake. Mothers with crying babies. Office cleaners. Workers getting off their shift – or just starting one. Clubbers on their way home. Emergency responders, air traffic controllers, fishermen. In fact, a lot of folk are up late at night. Including the staff of a certain fast food chain. McDonald’s. We are awake. |
| Agence |
Leo Burnett
|
| Campagne |
We Are Awake
|
| Annonceur |
McDonald's
|
| Marque |
McDonald's
|
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Chaînes de fast-food & de restaurants
|
| Synopsis | Created by Leo Burnett London, the 60 second TV advert showcases the night, from evening through to morning, featuring real people and their night-time lives. McDonald’s moments are woven in seamlessly, highlighting the role McDonald’s plays in their consumers lives at night. The TV’s beautiful and elegant visuals are accompanied by a carefully chosen music track – ‘Rhythm of the Night’, with vocals by Hattie Webb. |
| Problème | The ‘We are awake’ campaign for McDonald’s aims to remind customers that McDonald’s restaurants are there for them whatever their nights hold, with over 600 stores open 24 hours. |
| Type de média |
Télévision
|
| Post production |
MPC LDN
|
| Montage |
The Assembly Rooms
|
| Directeur de création |
Adam Tucker
|
| Concepteur / rédacteur |
Graham Lakeland
|
| Directeur artistique |
Richard Robinson
|
| Maison de production |
Tantrum Studio
|
| Réalisateur |
Jake Mavity
|
| Producteur, maison de production |
Will Waters
|
| Producteur, agence |
Michelle Hickey
|
| Directeur de la photo |
Ben Fordesman
|
| Maison de production |
Leland
|
| Post-Production audio |
Wave
|
| Monteur |
Vid Price
|
| Responsable de budget agence |
Simon Hewitt
|
| Responsable de budget agence |
Beth Watts
|
| Responsable de budget agence |
Vicki Sinclair
|
| Planneur |
Niall Moore
|