| Titre | X-Mas Floorboards |
| Agence | McCann London |
| Campagne | Building Long-term Value - MasterCard |
| Annonceur | Mastercard International |
| Marque | MasterCard |
| Mise en ligne | Juillet 2006 |
| Secteur d'activité | Cartes de crédit |
| Slogan | Priceless |
| Synopsis | SUMMARY Priceless is our most important asset, said Larry Flannigan CMO MasterCard. Over the last 7 years in 35 European markets the Priceless campaign has migrated local legacy brand to MasterCard, closed awareness and preference gaps with a key competitor, helped to increase the volume of transactions made using its cards, growing revenues by 42%. It has out-performed growth of both the key competitor and the market, worked across several communications channels, entered into popular culture and is now viewed by Wall Street as a key asset in the valuation of the company pre-IPO. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Responsable de budget agence | Kate Harris |
| Directeur de la publicité | Rita Broe |
| Directeur de création | Mark Reddy |
| Photographe | Mark Leary |
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