Havana Club - "Cuba Made Me"

M&C Saatchi Group

M&C Saatchi Group Global

33590

Marque: Havana Club
Pays: Royaume-Uni

Annonceur: Pernod Ricard

Titre	Cuba Made Me
Agence	M&C Saatchi Group
Campagne	Cuba Made Me
Annonceur	Pernod Ricard
Marque	Havana Club
Date de première diffusion/publication	2018 / 5
Secteur d'activité	Whisky, gin, vodka...
Philosophie	M&C Saatchi London and Pernod Ricard’s Havana Club have developed a new global communication strategy for the Cuban rum brand spearheaded by the idea ‘Cuba Made Me’ that aligns the brand with Havana’s raw street culture. The campaign is designed to attract a new breed of young urban rum drinkers across Europe. As an authentically Cuban rum brand, Havana Club is ubiquitous in and around the streets of Havana. To help with audience appeal and a desire to convey a more authentic and gritty aspirational aesthetic, the campaign distances itself from the tourism clichés of beaches, vintage cars and salsa and instead focuses on the young Cubans uniquely shaped by Havana, its culture and its streets. Launching in Germany this spring ‘Cuba Made Me’ portrays Cuba’s young and creative street artists, dancers and bartenders as the main protagonists. The fully integrated campaign is planned to run throughout the summer with the ambition to roll out to other European markets later in the year. The campaign will launch with a :20s TV spot, and will then expand on themes in the TVC through a series of online and social activity featuring the young street Cubans and exploring Cuban streetstyle, streetart, streetfood, club and bar scenes. The campaign will be supported in owned channels including cuba-made-me.de, Facebook and Instagram with the campaign hashtag #CubaMadeMe intended to encourage further audience engagement. The idea will be activated Germany-wide with events and experiential activity at on and off trade outlets.
Type de média	Télévision
Longueur	23 seconds
Marché	Cuba
Online	Absolute Post
Directeur de la création	Justin Tindall
Directeur adjoint de la création	Mark Goodwin
Head of Art	Grant Parker
Creative	Will Bates
Creative	Curtis Brittles
Chief Client Officer	Jeremy Hemmings
Account Director	Matthew Hennell
Agency producers	Barney Ferguson
Agency producers	Caroline Angell
Maison de production	London Alley
Director	Courtney Phillips
Producer	Adam Farley
Producteur exécutif	Jess Bell
DOP	Joe Cook
Monteur	Final Cut - Ben Stephens.
Flame Artist	Ben Robards
Nuke Artist	Jack Kennedy
Producer	Nathan Hoad
Production Director	Belinda Grew
Sound	LFO - James Saunders