Titre | Team Belgium - Choose your OlymPIC |
Agence | FamousGrey |
Campagne | Team Belgium - Choose your OlymPIC |
Annonceur | Belgian Olympic Team |
Marque | BOIC |
Mise en ligne | Novembre 2016 |
Secteur d'activité | Communication Corporate / Institutionnelle |
Synopsis | The Belgian Olympic Committee launched an artistic TV commercial showing the long and difficult road to the Olympics in Rio for athletes. The athletes received many encouraging messages, but they needed financial as well as moral support. The idea was to sell the TV commercial – literally. In fact 416 individual frames were made available for purchase online as unique pieces of art. Visitors could pause the commercial on the frame they desired and order their personal high quality print, signed by the street artist. |
Type de média | Sites Internet |
Directeur de création | Katrien Bottez |
Directeur de création | Laurent Dochy |
Concepteur / rédacteur | Benoît Menetret |
Directeur artistique | Sophie Norman |
RTV | Charlotte Matthias |
Producteur exécutif | Vanessa Jacob |
Réalisateur | Tom Van Gestel |
Directeur de la photo | Rob Mitchell |