Aflac - "Figure Skating"

Publicis Kaplan Thaler

Publicis Kaplan Thaler New York, Etats-Unis

4462

Titre	Figure Skating
Agence	Publicis Kaplan Thaler
Campagne	Duck - AFLAC
Annonceur	AFLAC
Marque	Aflac
Mise en ligne	Novembre 2001
Secteur d'activité	Assurances, mutuelles
Slogan	AFLAC. Without it, no insurance is complete.
Philosophie	We created an irresistible duck and sent him on a mission to spread the AFLAC name. Through a high entertainment concept we made a boring, often scary subject one everyone nows wants to interact with. In twelve months, AFLAC was literally transformed from a commodity company to a distinctive brand of insurance. Our work has torn down the consumer's "avoidance armor," resulting in a warm reception to AFLAC's sales calls. Moreover, it built not only AFLAC sales a remarkable 28% in just 12 months, but increased their total brand name awareness by over 50% and increased recruitment 20%.
Problème	Despite being the #1 provider of Supplemental Life Insurance in the world, AFLAC suffered from low awareness, sluggish sales growth and low visibility among the business and financial community at large. AFLAC first and foremost needed to create awareness and carve out their rightful place as the leader in this relatively unknown but much needed category.
Type de média	Télévision
Longueur	30 seconds
Marché	Etats-Unis
Directeur de création	Linda Kaplan Thaler
Concepteur / rédacteur	Tom Amico
Directeur artistique	Eric David
Producteur, agence	Andrea Davis