| Titre | Refurbished Tweets |
| Agence | BETC Paris |
| Campagne | Refurbished Tweets |
| Annonceur | Back Market |
| Marque | Back Market |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Vente en ligne, e-commerce |
| Synopsis | Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free. |
| Type de média | Etude de cas |
| Longueur | |
| Réalisateur | Jack Cole |
| Maison de production | General Pop |
| Responsable de la publicité (annonceur) | Vianney Vaute |
| Directeur de la création | Stéphane Xiberras |
| Directeur de création | Benjamin Le Breton |
| Directeur de création | Arnaud Assouline |
| Directeur artistique | Vincent Lesnée |
| Concepteur / rédacteur | Matthieu Bouilhot |
| Producteur | Jérémy Marsy |
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