Titre | Gender Swap (122s) |
Agence | BETC Paris |
Campagne | Gender Swap |
Annonceur | Women in Games |
Marque | Women in Games |
Mise en ligne | Novembre 2022 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Synopsis | 50% of the 3 billion gamers worldwide are women. Yet, they only represent 22% of employees in gaming studios. The consequence? A representation of female characters that is too often hypersexualized and cliché compared to male characters.At Women in Games, we want to change things by increasing the number of women in the industry. To show the extent of the problem, we hacked the game files of dozens of mainstream video games, to swap the animations of male and female characters.Introducing GenderSwap: male video games heroes like you’ve never seen them before, animated like their female counterparts. |
Type de média | Digital |
Responsable de la publicité (annonceur) | Morgane Falaize |
Responsable de la publicité (annonceur) | Lamise Guenni |
Responsable de la publicité (annonceur) | Victoria Cribier |
Direction commerciale/Conseil client | Catherine EMPRIN |
Directeur de la création | Stéphane Xiberras |
Directeur de création | Arnaud Assouline |
Directeur de création | Benjamin Le-Breton |
Directeur artistique | Marie Glotin |
Assistant DA | Corinne Chamoun |
Concepteur / rédacteur | Matthieu Bouilhot |
Creative technologist | Lionel Sarrazy |
Conseiller créatif | Sébastien Delahaye |
Producteur | Fanny Perrier |