Titre | Hotel |
Agence | Y&R London |
Campagne | Idle Thumbs - Virgin Mobile |
Annonceur | Virgin Mobile |
Marque | Virgin Mobile |
Date de première diffusion/publication | 2003 / 12 |
Secteur d'activité | Téléphonie mobile |
Slogan | The Devil Makes Work For Idle Thumbs |
Résultat | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
Type de média | Télévision |
Longueur | |
Marché | Royaume-Uni |
Directeur artistique | Richard Denney |
Concepteur / rédacteur | David Henderson |
Réalisateur | Paul Hunter |
Directeur de clientèle | Georgina Wood |
Responsable de la publicité (annonceur) | James Kydd |
Acteur / vedette | Busta Rhymes |
Planneur | Tom Morton |
Planneur | Sherree Halliwell |
Deputy Planning Director | Tom Morton |