| Titre | Run Wyclef Run |
| Agence | Y&R London |
| Campagne | Brand - Virgin Mobile |
| Annonceur | Virgin Mobile |
| Marque | Virgin Mobile |
| Date de première diffusion/publication | 2002 / 3 |
| Secteur d'activité | Téléphonie mobile |
| Slogan | Be Careful What You Sign For. See Red Then See Virgin Mobile |
| Résultat | This case shows how advertising enabled Virgin Mobile to grow from a standing start into four million customer business in just four years. Advertising created a distinct positioning for Virgin Mobile by mounting a customer-friendly challenge to the mobile market. This enabled Virgin to overcome the financial size and technological advantages of bigger establishment networks. Virgin Mobile experienced substantial brand-led growth at a time of market slowdown. This growth will generate some £428m gross profit for Virgin. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Concepteur / rédacteur | Richard Beesening |
| Directeur artistique | Martha Riley |
| Directeur de clientèle | Georgina Wood |
| Responsable de la publicité (annonceur) | James Kydd |
| Planneur | Tom Morton |
| Réalisateur | Dougal Wilson |
| Maison de production | Blink London |
| Acteur / vedette | Wyclef Jean |
| Deputy Planning Director | Tom Morton |
| Planneur | Sherree Halliwell |
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