Russell Ramsey
Executive Creative Director at J. Walter Thompson London
London, Royaume-Uni
TitreEuro 2020: England V Denmark
Agence
Campagne Euro 2020
Annonceur News Corp UK
Marque The Sun
Date de première diffusion/publication 2021 / 7
Secteur d'activité Journaux, magazines, livres
Synopsis THE sneaky Danes tried to catch out The Sun with a surprise raid but unlike old English King Ethelred The Unready we were, um, ready. Danish red-top B.T. took out an advert in this newspaper which shows a horde of angry-looking Vikings in front of their white on red flag with the caption: “We’re coming home.” But their stunt spectacularly backfired as we launched a swift counter-strike and placed a full page advertisement in their paper. Our advert — using Danish bacon shaped as an England flag — says: “We’re having you for breakfast.” B.T. was glorifying the Viking raids which started in the late 8th Century and terrorised England for 300 years. Many English kings — including the hapless Ethelred who ruled from 978 to 1013 — were chastised for being unable to put a defence up against them. Meanwhile, The Sun’s soothsaying wonder pooch yesterday backed England to bring home the bacon. Cockapoo Willow has correctly predicted all but one of England’s matches. She munched on Bratwurst ahead of the 2-0 win over Germany and snacked on a chicken Kiev as we thumped Ukraine 4-0. And she’s been homing in on a rasher or two in Baildon, West Yorks, before tonight’s clash.
Type de média Presse quotidienne
Marketing Director The Sun
Equipe créative
Equipe créative
Equipe créative
Designer
Artworking
General Manager
Directeur Général
Senior Account Director
Media Lead
Planneur Media
Planneur Media

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