Dentsu Creative proudly introduces the vibrant "Shake It Up" Campaign for Valspar, the pioneers of paint choice and mixing. With an innovative approach, Valspar is set to transform paint selection and redefine the consumer experience. Inspired by the very process integral to paint mixing – the vigorous shaking that blends pigments with base paint – Shake It Up captures the excitement of customisation. Whether customers choose from the 2,000 pre-selected colours or opt for Valspar's cutting-edge colour-matching technology that offers around 2.2 million hues, the result is uniquely tailored paint, ready to transform any space. The campaign's flagship 30-second ad directed by Sye Allen, unfolds in a mundane beige living room inhabited by a young family. As the room begins to pulsate and shake, eliciting surprised reactions from its occupants, it undergoes a transformative journey, morphing into a vibrant teal epitomises Shake It Up's promise of injecting individuality, colour, and vitality into once lacklustre environments.