| Titre | Snail no more |
| Agence | New Commercial Arts |
| Campagne | Snail no more |
| Annonceur | CityFibre |
| Marque | CityFibre |
| Date de première diffusion/publication | 2023 / 10 |
| Secteur d'activité | Fournisseurs d'accès Internet |
| Synopsis | The advert dramatises how it feels for consumers to have an unreliable and slow connection. The heart of the creative concept depicts a family wearing giant snail shells, struggling to carry out their daily tasks in the home. The shells serve as a metaphor for the burdensome nature of bad broadband and bring to life the impact of poor quality broadband. |
| Philosophie | CityFibre, the UK’s largest independent full fibre platform, has launched its second integrated campaign highlighting the burden of using a legacy broadband network at home in 2023. The campaign will encourage consumers to upgrade their broadband by switching to CityFibre’s network, which is currently being rolled out to up to 8m UK homes. CityFibre’s second creative campaign will include a TV advert that will run on Sky AdSmart and ITVX, targeted to residents in CityFibre’s coverage area, and will be complemented by paid digital, social, OOH, direct mail and email campaigns. The campaign has been created by New Commercial Arts, an agency that unites brand and customer creativity to make brands more desirable and easier to buy. CityFibre’s nationwide full fibre network rollout now passes over 3m premises and is used by over 30 consumer Internet Service Providers including Vodafone, TalkTalk and Zen to provide broadband services. As the network continues to grow and evolve, CityFibre successfully launched the UK’s first wholesale 2.5Gbps symmetrical consumer broadband earlier this year. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Rogue Films |
| Founder / Executive Creative Director | Ian Heartfield |
| Directeur artistique | Raymond Chan |
| Concepteur / rédacteur | Alex King |
| Producteur, agence | Jack Robinson |
| Business Director | Mel McMillan |
| Senior Account Manager | Toby Moynan |
| Senior Strategist | John Blight |
| Réalisateur | Simon Ratigan |
| Producteur exécutif | Charlie Crompton |
| Producteur | Tim Nunn |
| Directeur de la production | Daniel Carter |
| Directeur de la production | Lucy Morton-Hicks |
| Directeur de la photo | Martin Hill |
| Chef décorateur | Tom Gander |
| Model Maker / Maquettiste | Matter SFX |
| Flame Artist | Andy Copping |
| Costume | Emily Wilson |
| 1st AD | Jai Lusser |
| Monteur | Bruce Townend |
| Montage | The Quarry |
| Post production | Freefolk |
| Coloriste | Marty McMullan |
| Post-production Producer | Charles Gillett |
| Son | Phil Bolland |
| Son | Sine Audio |
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