Nesu Foundation - "A Coin For A Life"

Proximity Bucharest Bucharest, Roumanie

5737

Cette création fait partie de la Collection Act Responsible

Marque: Nesu Foundation
Pays: Roumanie

Annonceur: Nesu Foundation

Titre	A Coin For A Life
Agence	Proximity Bucharest
Campagne	A Coin For A Life
Annonceur	Nesu Foundation
Marque	Nesu Foundation
Date de première diffusion/publication	2014 / 4
Secteur d'activité	Associations caritatives, fondations, volontariat
Synopsis	For the benefit of Nesu Foundation - some big-hearted fellows who help disabled children back here in Romania - we installed a device at the stadium entry, that raised the coins fans were throwing away. We did this on the biggest stadium in the country - National Arena - at 3 Champions League football matches.
Philosophie	Because of violent incidents in the past, coins have been forbidden by UEFA on European stadiums. This is why fans throw them on the ground right in front of stadiums upon entering matches.
Résultat	We believe the idea sparked a new fundraising model, being applied in the same manner later at a different football match in Romania for a totally different cause. It also initiated a kinda hefty conversation in our mainstream media and social media about a new perspective in football: using stadiums to generate social change for good.
Type de média	Etude de cas
Longueur	126 seconds
Directeur de création	Cristian Pantazi
Directeur du planning stratégique	Stefan Chiritescu
Directeur de clientèle	Ada Teslaru
Concepteur / rédacteur	Iulian Barbulescu
Directeur artistique	Csaba Nacu
Directeur artistique	Radu Zaharescu
Responsable de la production	Dan Hubert
Directeur de clientèle	Andrei Dragu
Responsable de budget agence	Razvan Soroceanu
Post production	Commitet
Maison de production	Tibi Menyhart
Directeur de la production	Liviu isop