| Titre | “The New Species of Soul” |
| Agence | David&Goliath |
| Campagne | “The New Species of Soul” |
| Annonceur | Kia Motors |
| Marque | KIA |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Voitures |
| Synopsis | As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk. Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper. |
| Philosophie | Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model. |
| Type de média | Digital |
| Longueur | |
| Réalisateur | FILFURY |
| Chief Creation Officer | Bobby Pearce |
| Directeur de la création | Mark Koelfgen |
| Equipe créative | David Angelo |
| Directeur de création groupe | Frauke Tiemann |
| Concepteur / rédacteur | Caleb Nyberg |
| Directeur artistique | Kristopher Wong |
| Directeur artistique | Gabriel Gama |
| Concepteur / rédacteur | Guilherme Grossi |
| Directeur de la production audiovisuelle | Elizabeth Newman |
| Directeur de la production audiovisuelle | Pete King |
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