Studio Number One - "Trolls"

3693

Marque: Studio Number One
Pays: Etats-Unis

Annonceur: Studio Number One

Titre	Trolls
Campagne	Trolls
Annonceur	Studio Number One
Marque	Studio Number One
Date de première diffusion/publication	2018 / 10
Secteur d'activité	Partis / Candidats Politiques
Slogan	Beat-The-Trolls Go-To-The-Polls
Problème	Studio Number One founded by Artist Shepard Fairey and a full Los Angelesproduction team created a thirty-second viral video “Trolls” aimed atDemocratic leaning Millennials who may not vote in the 2018 midterms. AgencyExecutive Producer Virginia Bertholet of Bertholet Integrated Content,Richmond, VA, says this spot is one of a total campaign of 23 spots intendedto grab viewer attention by looking different from typical live actionpolitical videos. “On the whole (political ads) are nicely shot and can bepowerful – but they mostly look the same, using talking heads. I waslooking for a way to visually cut through the clutter and attract neweyes,” she added. “Trolls, written by Creative Director and Copywriter Todd Carey does thisten times over”, Bertholet continues. “Animation can visually get apoint across instantly and help explain more complex ideas in a simplemanner. It’s perfect for political advertising and yet I’d never seen it used before,” she adds. “Trolls goes further and makes me laugh outloud”, she says. The spot was voiced by SNL Alum Laraine Newman and comedytalent Brendon Small.
Type de média	Film Web
Longueur	30 seconds
Producteur exécutif	Virginia Bertholet
Stratégie	Ann Glenn
Digital Strategist	Tori Stowers
Digital Strategist	Jackie Niblock
Producteur	Debbie Maniscalco
Trade press	Virginia Scripps
Web site & press	Elizabeth Cogar
Assistant	Emma Whitaker
Animation	Studio Number One
Creative Director, Copywriter	Todd Carey
Producteur	Debbie Maniscalco
Directeur de clientèle	Annie Pham
Directeur artistique	Ian Stoufer
Design Director	Katie McCabe
Infographiste	Francisco Reyes Jr.
Animation	Blacklist Persuade. Change. Influence.
Producteur exécutif	Andrew Linsk
Animation	Matt Smithson
Animation	David Stanfield
Animation	Igor and Valentine
Voix-off	Laraine Newman
Voix-off	Brendon Small
Audio	Lime Studios
Musique	Rusty Logsdon
Mixer	Mark Meyuhas
Producteur exécutif	Susie Boyajan