Fruit of the Loom - "The Professionals Collection"

CP+B

CP+B Boulder, Etats-Unis

Awards

6347

Marque: Fruit of the Loom
Pays: Etats-Unis

Annonceur: Fruit of the Loom Inc.

Titre	The Professionals Collection
Agence	CP+B
Campagne	The Professionals Collection
Annonceur	Fruit of the Loom Inc.
Marque	Fruit of the Loom
Date de première diffusion/publication	2015 / 11
Secteur d'activité	Vêtements
Synopsis	Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of high-end attire. Upon closer inspection, though, you'll see that it's not so high-end. These are actually fleece sweat suits printed to look like fancy duds. The so-called Professionals Collection includes three looks—the Country Clubber, the Trail Blazer and the Business Time. The bad news, though: You can't buy them. (At least not yet.) The brand only made 50 of each outfit—to gauge if consumers are interested. Fruit of the Loom will post the images on social media, asking people where they would wear the them. Ads will also run on Instagram, Facebook, Twitter and Vine.
Type de média	Presse & publications
Directeur artistique	Nic Buckingham
Concepteur / rédacteur	Brett Dixon
Responsable de la création	Ralph Watson
Directeur de création	KT Thayer
Maison de production	Hookfish
Maison de production	Plus Productions
Maison de production	Concrete and Clay
Producteur	Rachel Noonan
Producteur	Eva Hunter
Producteur	Kersten Vasey
Cinématographie	Benjamin Winter
Social Content Strategist	Kristi Kirkeide Boutiette
Social Content Strategist	Katie DeSimone
Social Content Strategist	Tracy Sarli
Social Content Strategist	Fabiana Brown
Artiste numérique	Zach Puetzer
Photographe	Dewey Nicks
Agency marketing/ PR	Ketchum New York
Social Media Manager	Katie Souther
Producteur exécutif	Dan Corken
Producteur exécutif	Morgan Burrows