| Titre | Leaves Traces Behind |
| Agence | Atletico International |
| Campagne | The New SEAT Leon / Leaves Traces Behind |
| Annonceur | SEAT S.A. |
| Marque | SEAT |
| Mise en ligne | Juillet 2006 |
| Produit | Leon |
| Secteur d'activité | Voitures |
| Slogan | For those who believe in driving |
| Synopsis | SUMMARY The Leon is the key brand ambassador for the self-confident and sporty brand SEAT. In the context of re-positioning the brand to Nueva SEAT the launch of the new Leon was extremely important. Reflecting the cars importance for the car enthusiast public, the launch was accompanied by a TVC that referred to the almost supernatural forces of the new Leon, leaving everybody who has seen the car wondering about its true nature. Within months, striking TVC that led to high awareness, a powerful image and outstanding sales figures. It became obvious that the new Leon will not only replace its predecessor, but has already turned into a brand pillar that will truly leave traces behind! |
| Type de média | Télévision |
| Longueur | |
| Marché | Espagne |
| Directeur de création | Arndt Dallmann |
| Directeur de création | Roland Vanoni |
| Responsable de budget agence | Nathalia Sagales |
| Réalisateur | Jan Wentz |
| Directeur de la publicité | Anabel Leirman |
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