| Titre | Composer |
| Agence | Team One |
| Campagne | To The Pursuit |
| Annonceur | Lexus |
| Marque | Lexus |
| Mise en ligne | Janvier 2007 |
| Secteur d'activité | Voitures |
| Slogan | The pursuit of perfection. |
| Synopsis | Four Lexus spots were created especially for the 64th Annual Golden Globe Awards. These executions give a glimpse into the creative process of screenwriting, musical scoring and wardrobe development to ultimately deliver iconic moments in movies and television as a result of their pursuit of perfection. |
| Problème | The presence of these ads during the awards show was intended to be reflective of Lexus continued attention to behaving as an innovative brand that pursues new ways to reach our audience in a contextually relevant manner. These ads were also a demonstration of the Lexus brands philosophy of The Pursuit of Perfection. |
| Type de média | Télévision |
| Longueur | |
| Marché | Americas, Etats-Unis |
| Chef de groupe | Jennifer Austin |
| Directeur de la création | Chris Graves |
| Directeur artistique | John Hage |
| Producteur, agence | Beth Hagen |
| Assoc. Director of Strategic Planning | Meija Jacobs |
| Concepteur / rédacteur | Philip Squier |
| Maison de production | GO Film |