| Titre | Arrows |
| Agence | Y&R London |
| Campagne | Land Rover - Fleet |
| Annonceur | Jaguar Land Rover |
| Marque | Land Rover |
| Date de première diffusion/publication | 2011 / 4 |
| Secteur d'activité | Secteur automobile |
| Slogan | The adventurous businessman is back |
| Synopsis | Using three executions the campaign shows how the most classic of office environments can be used by those with a more adventurous disposition. We see a climbing a wall as an alternative choice to an elevator, piranhas circling the water cooler and a blowpipe used to stick memos to the office notice board. The Freelander 2 eD4 has CO2 emissions below the 160g/km threshold, giving the model greater appeal to fleet managers. |
| Problème | RKCR/Y&R is set to launch a new Land Rover campaign designed to appeal to businessmen with an adventurous streak. The campaign fuses the business world with adventure in a humorous way to create stand out in a business to business environment. |
| Type de média | Presse & publications |
| Directeur de la création | Mark Roalfe |
| Concepteur / rédacteur | Phil Forster |
| Directeur artistique | Tim Brookes |
| Photographe | Andy Green |
| Typographe | Lee Aldridge |
| Directeur de clientèle | Glynn Euston |
| Responsable de budget agence | Simone Raspagni |
| Producteur | Ali Power |
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