| Titre | Barbecue |
| Agence | Famiglia |
| Campagne | In Other Words - Nova Schin |
| Annonceur | Grupo Schincariol |
| Marque | Nova Schin |
| Mise en ligne | Février 2007 |
| Secteur d'activité | Bières, cidres |
| Slogan | In Other Words: Beer! |
| Philosophie | We are reinforcing this perception, showing that Nova Schin is - more than just a golden liquid - synonymous of fun. The top-view ads were a nice different way to illustrate those fun moments, inviting the magazine reader to spend some time navigating through the visuals. |
| Problème | The campaign strategy has its focus on the fact that beer, in Brazil, is one of the greatest icons for celebration. The overall perception of the Brazilian consumer is that Nova Schin is a friendly, sympathetic and cool brand. |
| Type de média | Presse magazine |
| Marché | Brésil |
| Illustrator | Jõao Bola |
| Directeur artistique | Fabio Brigido |
| Photographe | Lucio Cunha |
| Directeur de création | Átila Francucci |
| Concepteur / rédacteur | Samir Mesquita |
| Directeur de création | Fernando Nobre |
| Illustrator | Darcy Vieira |
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